I help brands figure themselves out.

I’ve spent over 20 years building logos, identities, and brand systems, 15 of those at a senior level, so my job is part design, part strategy, part storytelling. I work with teams to define who they are, then turn that into clear visuals, words, and creative that actually feels like them.

Usually because things feel messy, unclear, or scattered.

I’m good at zooming out, seeing the whole picture, and turning it into a plan. Whether it’s tightening a brand story, refining a visual identity, or mapping out creative direction, I bring clarity and make everything feel a little less overwhelming.

Pretty straightforward and collaborative.

I ask a lot of smart questions, pay close attention to details, and make sure the work always ties back to the bigger story. People tell me I’m thoughtful and easy to work with, plus I bring experience and purpose with my approach.